What is Geo Marketing and Geo Fencing and How Can They Help Your Business Marketing?

What is geo targeted marketing?
“Geotargeting, otherwise known as local PPC, refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. In paid search campaigns, geotargeting is often used to advertise to local prospects”. From Google.
We here at Media Partnership are always happy to provide a custom quote to any company looking to ad Geo Targeted marketing to their marketing mix. Call today for a free quote 614-579-0374.
How does geo fencing work?
“Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence”. From Google.
What is the purpose of geo fencing?
“Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries”.  From Google.