Local SEO Columbus, Ohio

Studies have shown that 40 to 50 percent of searches on the web are local bases searches. Meaning that the searcher is looking for a local product or service (Columbus attorneys or Columbus plumbers) are good examples of local searches. The three major search engines have all created a local search results portion of the page typically referred to as the maps section. These business maps listings on Google, Yahoo and Bing are a very important part of your companies SEO. A lot of times when customers are searching for a local product or service this are the first thing that shows up at the top of the page. Due to this as a SEO firm we can’t ignore the maps section and its increasing value to your companies marketing mix. Each search engine has a unique portal that we can update your businesses information and products and services. As well as insert photos and video to keep you’re branding consistent across the web.

Why is Local SEO and Showing Up on Google Maps Important to Your Business?

As a business owner, you strive to get more people coming through your doors. Local businesses rely heavily on both the local traffic and tourist traffic throughout the year. While it’s easy to send out brochures and tell the locals that you’re in business, most people do their research for businesses on the Internet. Nowadays, it’s safe to say that most clients will research a business online before they even make the decision to go there physically. Because of this, it is absolutely necessary that your business has good SEO implemented into its site, and it should also be able to be found on Google Maps.

One of the main reasons for implementing SEO is because it ranks your site or social media page for the business higher on search engines. This simply means that your customers will be able to find you quicker when they are searching for your company online. With optimization being done, your site might be found on the second or third page of search engine results. This is going to hurt the amount of people who are trying to look for your site, social media page or blog on the Internet.

When it comes to Google Maps, your customers want to be able to find you quickly and easily. If your clients cannot find you on Google Maps, they will not be able to see what your building looks like, where it is located and where they need to go to get there. Google Maps simply makes it easier for your customers to find your physical location, allowing them to make good use of your services each time they come for a visit. Google Maps might not seem like it’d do much for a company, but many customers want to be able to find a local business quickly and easily before they even hit the road.

Both SEO and maps can optimize a business to its full potential. A lot of companies rely heavily on marketing, advertising and local business trade, but SEO and getting your business on the map can be detrimental to your company’s well-being. The best thing for you to do is to consider implementing SEO into your site, social media page and blog to get more online traffic. Next, you will want to consider showing up on Google Maps so that people will be able to find your company a little more easily.

We focus on local SEO in Columbus, Ohio. Call or email us today for a free consultation 614-579-0374.