How can improving your ranking on Google improve your company’s bottom line?
Does Google really have an influence on how your company makes money? Most marketing experts would agree that it does. Because Google has over 80 percent of all Internet traffic in the world coming through it, a rise in the search rankings will definitely improve your company visibility.
Although there is no direct link between visibility and conversion rates, you definitely have a better chance of converting a customer that has actually seen your website! This is why entire industries have been built around the notion of improving the ranking of a company within the Google search engine. As the leading search engine in the world, other search engines such as Yahoo and Bing copy its every move.
Marketing experts have stated that if your business is not on the first page of Google for the keywords that your business is optimized for, your website may as well not be on the Internet.
With this in mind, you may want to put a great deal of effort into your ranking on Google if you want your company revenue to improve. However, this is not the only reason.
Gaining ranking on Google also gives a company higher ranking in the countless directories and minor search engines that get their results from Google. If you have ever seen a website with a search bar that says “powered by Google,” you are looking at another website that will carry your business listing if it is prominent in Google.
Becoming well-known on Google also carries a great deal of respect within many industries. People will naturally assume that your company is trustworthy if you can somehow improve your ranking on Google. With this improved trust will likely come more opportunities to sell your product to people who might have otherwise overlooked the offerings of your business.
Once you have created a website it is highly visible within, it is up to you to convert the customers that you receive. All else being equal, if you have the searchability that everyone fights for on Google, you will likely improve the bottom line of your company. There is really no way to tell unless you try!