How Can Hiring A Local SEO Firm Help Your Business More Than Hiring A National Firm?
Any business that wants to grow understands that search engine optimization (SEO) is a non-negotiable part of their overall marketing strategy. If your company isn’t dominating search results in your local area, then you aren’t being seen by the customers who actively want your product or service.
However, any business that is looking to work with a SEO firm will inevitably have to make the decision as to whether or not they want to work with a local or national firm. National SEO firms are aggressive in their efforts to try to recruit new businesses. While local SEO firms might not seem as fancy and distinguished, they’re typically a better choice for local and small businesses. Here are some reasons you should work with a local SEO firm.
Location Matters In Search Engine Optimization
Anyone who knows about marketing local businesses online knows that SEO efforts need to be focused on the local market. For example, a computer repair shop in Chicago shouldn’t be looking to dominate the results for the search term “computer repair.” Not only is it a highly competitive search term, but a shop in Chicago has no interest in dominating in search results in other cities. After all, people would not fly to Chicago from Miami just to have their computer repaired.
For this reason, the goal should be to rank highly when someone searches “computer repair in Chicago, Illinois.” While a national SEO firm is certainly capable of helping your business to dominate in local search results, they don’t have the unique understanding of your local market that a local SEO firm has. The national firm can study your market and your competitors, but a local firm generally doesn’t have to do that much research. A local firm is best for trying to dominate local results.
Easier Communication and Understanding
Yes, it’s completely possible to never meet your local SEO team face-to-face. Thanks to Skype and online messenger services, it’s simple to communicate with your local SEO team even if they are on the other side of the country.
However, there’s something to be said about face-to-face meetings and knowing that your marketing team is only a short drive away. When you work with a local SEO firm, you have the luxury of in-person meetings and office visits.
Ultimately, no one understands the SEO needs of your market better than a local SEO firm. Furthermore, working with a firm in town gives you the option of in-person meetings. While there may be some benefits to a national firm, ultimately, a local SEO firm is usually the best choice for small and emerging businesses.